1-800 Contacts v. Lens.com

In this case, Plaintiff 1-800 Contacts alleged that Lens.com and its affiliates had bid on its trademarked keywords on Google and Bing search engines.

Ted Tatos was retained by Lens.com to analyze bidding, impressions, and click-through rates on allegedly infringing advertisements. He was also asked to respond to Plaintiff’s experts with regard to likelihood of confusion. Mr. Tatos submitted a declaration and an expert report in the matter and gave deposition testimony.