In this trademark infringement case, Plaintiff Luxe Hospitality filed a trademark infringement claim against SBE for the unauthorized use of the “Lux” mark.
Ted Tatos was engaged by Plaintiff Luxe Hospitality to investigate evidence of consumer confusion and likelihood of economic impact resulting from Defendants’ use the trademark. Mr. Tatos was also engaged to critique Defendants’ experts with regard to consumer confusion and secondary meaning. He submitted two reports and a declaration in this matter.
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