Practice Areas


Econ One designs surveys in patent, trademark, false advertising, trade secret, and class action disputes. By combining our survey expertise with our economic damages analysis skills and extensive knowledge of intellectual property issues, we provide a thorough understanding of the issues in your case.

Econ One has designed and rebutted surveys in both patent and Lanham Act cases. We design, execute and testify on surveys that measure demand for and usage of patented features, as well as surveys that assign consumer economic value to the features under examination. We also design and testify on trademark surveys that include studies for confusion, genericism, dilution, secondary meaning, fame, and false advertising.

Our surveys stand up to the courts’ established standards for design, execution, and analysis. We conduct surveys nationally, collecting data online, via telephone interview, mall intercept, and mail surveys.

Econ One designs and testifies on surveys that complement and integrate with your larger damages case strategy. We make sure your survey data is appropriately gathered and statistically analyzed for a supportable damages calculation.

Our Team

Krista Holt pic
Managing Director Krista Holt