Krista Holt is a Managing Director at Econ One Research, Inc. She testifies at trial in patent, trademark, trade secret, copyright, false advertising, antitrust, class action, and breach of contract cases on analyses of lost profits, price erosion, determination of reasonable royalties, accounting of defendant’s profits, restitution, domestic industry, injury, commercial success, intellectual property valuations, marketing, and patent and trademark surveys. Ms. Holt provides testimony on economic damages, valuation, marketing, survey and licensing matters in intellectual property, antitrust, and other complex litigation disputes before federal and state courts, the Court of Federal Claims and the International Trade Commission, as well as in mediation and arbitration matters.
Prior to becoming a Managing Director at Econ One, Ms. Holt served as the President and CEO of GreatBridge Consulting, Inc. Founded by Ms. Holt in 2012, GreatBridge was a national consulting firm specializing in economic damages, surveys, marketing, valuation, licensing and litigation support services for intellectual property, antitrust, commercial damages, class action, and business consulting. Prior to founding GreatBridge Consulting, Ms. Holt served as Vice President at The Kenrich Group, a national business and litigation consulting firm, where she founded and managed the Intellectual Property Practice. Prior to that, Ms. Holt founded and led the Washington, D.C. Expert Testimony Practice for damages and National Survey Practice as a Managing Director for Ocean Tomo, a firm providing financial products and services related to intellectual property.
Prior to its acquisition by Ocean Tomo, Ms. Holt was a Senior Consultant for Tait Advisory Services’ Intellectual Property Practice for damages and founded and led their Survey Practice. She also served as senior financial officer of a manufacturing wholesaler and an engineering firm, and as the Director of Marketing at a top marketing firm.
In addition to her damages testimony, Ms. Holt has been providing survey services for patent and Lanham Act surveys for over a decade. She has a professional background in market research, and was one of the first professionals to introduce the use of surveys in patent cases. Ms. Holt has designed, analyzed and rebutted patent surveys including conjoint, usage and demand, and trademark surveys including confusion, dilution, genericness, secondary meaning, fame and false advertising.
Ms. Holt draws on her experience in intellectual property, surveys, valuations and licensing negotiations which enhance the quality and credibility of her forensic analyses. She has provided services including expert testimony, surveys, valuation and consulting in over two hundred intellectual property cases.
Ms. Holt is an active member of the American Bar Association, Intellectual Property Owners Association, International Trademark Association, National Association of Certified Valuators and Analysts and Licensing Executives Society. She was the Chair of the LES Valuation and Taxation Committee. Ms. Holt is also a Certified Licensing Professional and an Accredited Valuation Analyst, and is an instructor for the Certified Licensing Professional program.
She has lectured on a variety of intellectual property topics for the American Bar Association, Licensing Executives Society, IPI, DRI, Harvard Law, George Washington Law and various other organization and universities.
M.B.A., University of Louisville, 2004, Beta Gamma Sigma
B.A. in Psychology, Wake Forest University, 1989, Cum Laude
Econ One, 2017-Present
Great Bridge Consulting, Inc., 2012-2017
The Kenrich Group, LLC, 2009-2012
Ocean Tomo, LLC, 2003-2009
Tait Advisory Services, LLC, 2001-2002
Western Express, Inc, 2001
Salvucci Engineers, Inc., 1999-2000
Gold, Khourey & Turak, LLC, 1994-1997
Fitzpatrick Floor Coverings, 1993
InterMedia Marketing, 1989-1991
U.S. District Court
U.S. Court of Federal Claims
U.S. International Trade Commission